you've made it, China !
"Going forward"? "Plan to Win?" Did the Pentagon secretly buy out McDonald's, or is it just inconceivable to use anything but martial rhetoric in this Time of War? Link.
“Drive-Thru is an integral part of McDonald’s Plan to Win in China and we are well positioned to expand our Drive-Thru locations in major cities across the country, such as Shanghai, Beijing, Guangzhou and Shenzhen," said Mr. Jeff Schwartz, CEO of McDonald’s China. "We want to ensure that as the lifestyles of today’s Chinese consumers become more demanding, McDonald’s is ready to provide a convenient, efficient and quality solution to satisfy the needs of their fast paced lives.”
Going forward, Chinese customers will be able to drive their cars to the McDonald’s Drive-Thru restaurant and enjoy the same great tasting, quality food they love, without leaving the comfort and convenience of their car.
posted by meshugah @ 9:18 AM
2 comments
2 Comments:
sounds like some party-speak to me, ala the great leap forward, etc.
but not as good.
c
i've never seen a drive-thru in china, but it certainly does capture all the scary trends in the country: more cars, more foreign corporations, more meat.
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